Aug. 15, 2011
I just received a test printing of my redesigned map of Spanish wine regions for Olé Imports.
The company’s original map divided Spain into 10 climactic zones and highlighted some of the wine regions and grape varietals within each zone.
But the map was small, with little indication of plains and mountains, and looked trapped behind a grid of heavy black lines.
I liked an earlier concept sketch, designed by Vinimenta, which seemed like an elegant and promising direction.
My redesign (detail at right) enlarged the map to poster size, added detailed terrain, toned down the heavy grid lines and made the wine regions more precise by matching the boundaries published by Spain’s Ministry of the Environment and Rural and Marine Affairs.
The typeface is Kent Lew’s excellent Whitman.